Communications & Creative Services

Sharyland ISD follows a comprehensive Emergency Operations Plan (EOP), which includes procedures for a wide variety of emergencies. Student safety is the priority in every phase of the EOP, and we remain in constant contact with local emergency management officials throughout any emergency.

Communication is a major component of our EOP. Sharyland ISD utilizes several communications methods to keep parents/guardians informed, depending on the nature of the incident and the actions we may need parents/guardians to take. These include the Sharyland ISD Emergency Updates Page (https://www.sharylandisd.org/departments/public_information/emergency_updates), Remind App or Remind Text Notifications, Skylert/SchoolMessenger (email), Facebook (@sisdnews), Twitter (@sisdmedia), and Instagram (@sisdnews), and when needed, the news media. In order to focus our attention on student safety during an emergency, communications efforts will be coordinated at the district level.

Real-Time Parent Electronic Notification
In alignment with the requirements of Texas Education Code §37.1131, Sharyland ISD follows the practices outlined in the Real-Time Parent Electronic Notification Policy to ensure parents/guardians are promptly informed of violent incidents or emergencies that occur on campus or at school-related events. When such situations arise, the District will send real-time notifications through multiple channels—including text messages, phone calls, and/or app push alerts—followed by email and website updates, and when neccesary website updates. These alerts will provide timely, factual information while protecting student privacy and will include any necessary instructions for parents/guardians. Only authorized district personnel will initiate these notifications to ensure accuracy and consistency.

In a true emergency, events happen fast and situations can vary from campus to campus. We will do our best to keep you informed in a timely manner, especially as it pertains to early or delayed dismissal times, transportation issues, and any other changes to your child’s instructional day. We understand that there is not one communication tool that will reach everyone, so throughout the course of an emergency, we may use a variety of methods to communicate with you. Please remember that the nature of the situation will determine which communications method we use. Non-emergency situational updates will generally be made via Skylert/SchoolMessenger and be delivered to your email on file. When a specific response or instructions are required, multiple communications methods will be utilized.

Local News Media
When appropriate, Sharyland ISD will make information available to local television and radio stations and will enlist their assistance in communicating with our audiences. Please remember that we work very hard to keep your children safe at school. In the event of any emergency where conditions may be unsafe, the Standard Response Protocol (SRP) will be followed.

During emergencies, we urge you to avoid coming to the school until you are notified that it is safe to do so. If you choose to do so, there may be significant delays in our ability to release individual students to parents/guardians, as our priority will be maintaining the safety of the overall campus population. When regular dismissal times or procedures are altered due to an emergency, we will have a student sign-out process/unification system in place for the safety of all concerned.

Every day we focus on creating a safe and secure instructional environment. As a parent/guardian, you can help by having the Remind mobile app installed, with appropriate settings, and making sure all your contact information is up to date in your Skyward Family Profile.

Thank you for collaborating with us to keep our schools safe.

Sharyland ISD welcomes members of the media into our schools and strives to provide the most accurate and timely information available.

School Interviews

Please contact the Director of Public Relations at (956) 584-6471 if you would like to interview Sharyland ISD students, educators, and administrators. We are happy to put you in touch with the correct person and/or resource for your story and can arrange an interview time.

Superintendent Interviews

Please contact the Director of Public Relations at (956) 584-6471 if you would like to interview the Superintendent for appropriate coordination and to check availability.

School Visits

If you would like to visit a school, please contact the Director of Public Relations at (956) 584-6471. We will be happy to escort you to any school for the interview or story. We will work with your schedule, as well as that of the students and staff, to ensure that your visit is successful. Please offer a few available dates for your visit in case a school has a conflict on a particular day.

Photographing/Recording Students and Staff

Some students choose not to be photographed. The Family Educational Rights and Privacy Act (FERPA) allows students and parents to opt out of the release of certain information about students, including photographs, and Sharyland ISD operates in compliance with this law. Before we can allow anyone to take photos, videos, and/or quotes from our students, a building administrator must verify that these individuals have the proper release information on file.

Board of Trustees

You can stay current with the latest information about the Sharyland ISD Board of Trustees by visiting this page: https://www.sharylandisd.org/school_board.

Contact Us

For more information, or to request access to a school campus or facility, please contact the Director of Public Relations at (956) 584-6471.

The purpose of the Sharyland ISD Social Media pages is to promote district-wide or school-specific programs, school/staff/student achievements, information, news, etc.  If individual departments, campus, or campus/student organization allows public comments on their social media outlet(s), Sharyland ISD reserves the right to remove messages or postings in violation of the following disclaimer about appropriate conduct. 

We welcome your thoughts and comments and look forward to what you have to say. However, we will remove postings that may include:

1. Obscene, berating, ostentatious, pretentious, or violent comments;

2. Abusive, vulgar, profane, insulting, or sexual language or content; 

3. Comments that deliberately provoke an argument or emotional reaction;

4. Attacks on an individual character (these complaints should be referred directly to the District for further assistance);

5. Reference employees or students by name; 

6. Material that violates a student’s or employee's privacy rights or is defined as bullying or harassment;

7. Materials violating copyrights, trademark right, or other intellectual property of any third party;

8. Comments unrelated to the topic of the forum or not within the scope of the responsibilities of Sharyland ISD (or the specific departmental/campus/organization page);

9. Commercial promotions, endorsements of products, services, organizations, other entities, or spam;

10. Solicitation of funds;

11. Comments that threaten to jeopardize any ongoing investigation;

12. Content that implies promotes, or encourages illegal activity; or

13. Hyperlinks to material that is not directly related to the discussion. 

All posting of comments are at the discretion of the page administrators. Campus/Organization/Club posts are vetted, approved, and submitted by campus administrators.  The intent of this policy is not to keep any negative or critical information from being posted, but to protect the privacy and rights of Sharyland ISD staff and students. 

We will not edit comments to remove objectionable content, so please ensure that your entire comments contain none of the above.  Official communication from Sharyland ISD is for informational purposes-sharing, reactions, and comment settings may be modified to prevent distractions from the actual message.  Updates and posts regarding safety and security incidents are posted on social media channels as a second layer of communication and are initially only directly sent to the staff/parents/guardians/students of the affected campus or departments.  Official channels of communication for Sharyland ISD include: SchoolMessenger/Skylert, Remind, sharylandisd.org, this page, and social media channels.  Please contact your child’s campus for help or questions regarding your settings on any platform.

To protect your own privacy and the privacy of others, please do not include personally identifiable information, such as a Social Security number, address, phone number, or email address in the body of your comment.  Questions regarding social media guidelines can be directed to the Public Relations Department at (956) 584-6471.  Thank you for visiting and/or liking Sharyland ISD!

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